TOQUE, an app for novice and intermediate cooks, faced low retention. I conducted user interviews to understand preferences, challenges, and emotional drivers, and used these insights to explore features like recipe customization, saving options, and tutorials to enrich the cooking experience and boost engagement.
If you’d like to explore the work in more depth, you can view the presentation, prototype, or research via the links below. Otherwise, scroll down to check out the full case study (coming soon!)
Presentation
Prototype 1
Prototype 2
Research