I led the development of The Body Shop's 'Retail Design System' in collaboration with ForPeople, Mother, and The Body Shop's in-house team during their rebranding. This initiative notably enhanced the shopping experience, boosting in-shop navigability by 70%. We achieved this through engaging product signage, along with informative cards, and we also designed captivating window signage to elevate the overall retail environment.
Ingredient cards, category and hero headers.
Behind the work
