Giulia is a Family Ambassador created to increase family tourism in Giulianova - Abruzzo, Italy. The Family Ambassador has to communicate with kids the beauty of Giulianova which has a splendid ‘Bandiera Blu’ seaside and lots of nature where to enjoy outside activities. Giulia’s style has to be personalised according to the area or the event to advertise, like carnival or mid-August. It was asked to create merchandising and posters with Giulia as a focal point.
Giulia has sea hair and a starfish as a friend, which is the symbol of unpolluted water. Her body represents the beautiful nature surrounding Giulianova, which is another strength of the territory. The style chosen is clean, kids friendly and attractive, to better communicate with families.
Behind the work
