Winston
& Silk Cut

When I worked for the restricted advertising industry I had to follow strict rules which pushed me to find edgy and creative solutions. The creative thinking process goes beyond the conventional, in order to find new ways to engage with consumers. During my stay at TBWA\FNT I worked for various Winston and Silk Cut product’s corporate identity which included the creation of packagings, campaigns, tool kits, uniforms, merchandisings and digital assets.