Matter
‘Doesnt
Matter’
I created a collection of two shawls called 'Doesnt matter'. A gender fluid collection designed to communicate the importance of having an open view regarding genders. About the first scarf I like the fact that from distance looks like an innocent pattern. People react with a laugh and it's beautiful to get such a reaction from a piece of design. The second pattern is made by gender free cats.
With model Bella Stefani at Hackney Wick and Denise Sanneris at Bethnal Green, London. Concept, photography, campaign and shawls production by Martorelli Lab. Thanks to Lucia Rusikanova for the two backstage photos.