About

My Journey

I’m Francesca Martorelli, a UX/UI Designer and Digital Branding Specialist passionate about crafting user-focused products. My work blends creativity and purpose, solving real-world challenges with clarity and impact.

In 2019, I founded Above Brand, a sustainable multicultural beer brand that resonated with audiences for its innovative branding and packaging.

I have had the privilege of shaping and evolving global brands such as Google, YouTube, Nivea, The Body Shop, Ballantine's, Philips, KPMG, Odido, Airwick, Nike, Waitrose, Formula E, and Mercedes-Benz, collaborating with leading agencies and in-house teams like Pearlfisher, Oliver, Landor, Design Bridge, McCann, Sky, Hill+Knowlton, DDB, TBWA, and Fitch to deliver impactful design solutions.

As my work increasingly moved into digital, I found myself drawn to UX/UI — where creative intuition meets analytical precision, and thoughtful design turns complexity into meaningful, human-centred solutions.

I completed the UI/UX Design Specialization at the California Institute of the Arts through Coursera in 2021, the Google Rare Leadership Academy in 2018 and 2022 (as one of 70 globally selected), the 8 months General Assembly UX/UI bootcamp in 2024/2025 and I am interested in a part-time Master in Human–Computer Interaction because I’m fascinated by how technology influences behaviour, emotions, and well-being, and how systems can respond empathetically to human needs.

I believe in working purposefully, creating a better world, and fostering respect and connection in a society too often dominated by individualism. I enjoy mentoring younger designers and leading ambitious projects that challenge me and allow me to make an impact.

I also love portrait photography, children’s books, interior design, hip-hop, literature, psychology, and pilates. Animated movies are my ultimate source of joy and inspiration.